4 Ways to Maximise Impact Using Brochure Holders

Brochure holders offer your business a wonderful opportunity to promote your brand and reach to your target audience. These little accessories can do wonders if placed in the right place. They are easy to install in a wide range of scenarios. Here are some tips that can help maximise the impact of your brochure holders.

Invest in High-Quality Design and Content

This may seem like an obvious consideration, but you’d be surprised to know how many business owners disregard this simple aspect. The best brochure holder won’t do any good if your brochure is not attractive and engaging enough. Hire a good designer to come up with a stunning brochure design, and work with an experienced copywriter to craft the best content for your pamphlets. Whether the visitors to your store/booth buy from you or not, ensure that they take a pamphlet with them for easy brand recall and a repeat order.

Choose the Best Brochure Holder

Once you’ve sorted out the design and the content of your brochure, it’s time to print them and have them ready. But you’re not done yet. Now it’s time to choose a top quality brochure holder. You can choose from a wide range of brochure holders from A4 document holders and single desk holders to four-sided stands and multi-pocket brochure holders. You can even customise your brochure holder for the best brand experience.

Placement

Your brochure holder is only as good as the location it’s installed in. Be sure to place your brochure holder in a spot that sees maximum traffic. This way, your leaflets will have maximum exposure and your brochure holder is likely to draw attention. You can even consider buying temporary brochure holders featuring wheels so you can move them around your store regularly.

Lighting

Be sure to plan the lighting around your brochure holder. Not only should the stand be brightly lit than anything else in your store, it should also create the perfect atmosphere. Light grabs eyeballs, and a well-lit stand is likely to grab a lot of eyeballs. The type of lighting you choose will ensure that your brochure holder gets noticed and draws people towards it.

Stay Proactive

Outdoor brochure holders provide a wonderful opportunity to advertise your business even when you are not present. With an outdoor brochure holder, visitors can pick your leaflets without entering your store. High quality weatherproof brochure holders are ideal for outdoor placement.

Engagement Value

It is important to provide your visitors a memorable experience. Keep in mind that the entertainment value must be high. You can use interactive presentations on a touchscreen or a tablet to provide your audience an engaging experience. They will interact with your brand and spend more time at your brochure stand. This will ensure that they end up picking your marketing material before they leave. No matter the type of brochure stands you are looking for, be sure to buy your stands from a professional and experienced company. Don’t just pick a product based on its price. Choose one that meets your requirements, more than anything.